The common perception is that marketing on social media outlets is easier than the traditional channel interruption marketing used with other advertising avenues. This is most often not the case. While the actual procedures of marketing on social media can certainly be less expensive and may be easier to accomplish. Effectively marketing on a social platform is significantly more difficult than coming up with a catchy ad for radio, TV or paper. Social Media Marketing takes time, patience and continual tweaking to accomplish the goal of engagement with buyers.
Contributors: Josh Toal from Oeveo