Zak Parker
I bet you could probably count the number of people you know using G+ on one hand. And although it may not be the sexiest platform, there is a real tangible benefit of posting your content on Google+ that goes beyond impressions and engagement. There is real SEO value to posting to G+ as each piece of content is indexed in the SERPs. We all invest time, money and energy into optimizing our organic ‘Google’ strategy, so why not give your content an additional edge to be crawled? Don’t be surprised to see your rankings and traffic boost after consistently distributing on Google+. And what’s more? Google+ may be the best social networking site to bring context and people together, thus introducing your brand to consumers who are more likely to purchase vs. the big boys.
Contributors: Clement Connor from CNG Digital Marketing
