I can’t count the number of times I’ve heard this refrain. Yes I understand B2B is a different animal than B2C. However, some social platforms, techniques and media types work extraordinarily well for B2B targeted social media campaigns. Every B2B client is still a ‘consumer’ of your products and/or services, a few tweaks can make all the difference in successfully marketing to them via social media.
Contributors: Brian Winum from MAXPlaces Marketing, LLC