The fad of producing content to gain merely backlinks is a thing of past now, and Google knows how to crack down such low-quality links. If your only purpose to pitch a post is to get some love back, give it first. Guest posting should be done to spread knowledge in a specific niche that falls under your expertise. This way guest posts will not only add value to your readers by citing relevant resources but also improves your brand identity.
In fact, publications are more wary and can easily differentiate between the good and the bad guest posting techniques. So, it’s all the more harder to earn that author bio but it still works!
Contributor: Mahima Sharma from kaysharbor.com