But the key is to ensure that it isn’t the ONLY link building strategy you are using (so that your link portfolio is diverse and Google doesn’t see you as ‘gaming the system’).
Plus, you also want to focus on tons of long tail keywords rather than going after one word or two words based keywords. So yes to ‘buying shoes online’ (perhaps) and no to shoes and shoes online.
Lastly, it also matters what kind of sites you ‘hang out’ with. Google judges you by the kind of sites you get links from. If your guest posts are in a spammy, bad quality site (which is getting its links from, say, bad sites), it can harm you sooner or later.
We personally restrict our selves to work with sites which meet the below criteria to avoid this issue:
- Should have good content + design (and nothing misleading, spammy)
- Must have a MOZ spam score of 2/17 or lower
- Must have a Majestic trust flow to citation flow ration of at least 0.5
Contributor: Syed Irfan Ajmal from ridester.com