Guest posting will always have a place online as long as posters are looking for an audience. As the Google algorithms advance, it becomes increasingly more difficult to get a foot in the door in terms of SEO. In an ideal world, original postings would make it through the door on first search.
But as the nature of SEO advances and becomes more intricate, the greater the exposure, the greater the effect. To make your guest post effective there needs to be an overlap of relevance to your original post, and exposure to a new audience. This ensures that although your product is reaching a new audience, the integrity of the product stays intact. If you are not guest posting, you’re not using SEO effectively.
Contributor: Nate Masterson from mapleholistics.com