Gone are the days when mutual guest posting on another blog in exchange for a link was a solid link building strategy. Nowadays, it’s much more about creating content that is relevant to your industry, newsworthy and that other sites will want to link to without needing an incentive.
That doesn’t mean there isn’t a place for a guest post at all – just as long as it’s a small factor in your overall SEO strategy. Google will not penalize the odd guest post that pops up if it is relevant, not overly promotional and hasn’t blatantly been created purely for the purpose of getting a link.
If you do create a guest post, you should ensure you ask that the publisher doesn’t include the phrase “guest post” anywhere in the article. It’s also a good idea to ask for a no-follow link.
Contributor: James Nuttall from healingholidays.co.uk