Ignore At Your Own Peril (4/10)

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Companies ignore their customers desires at their own peril, and we start almost every engagement with some baseline research on not the company and the products, but the customer – what they want, what they need, how they perceive the company, it’s goods and services and brand, is the only logical starting place for a good marketing effort.

Contributor: Dave Poulos from pinnacleadvisory.com

Written by James Metcalfe

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