James Metcalfe
So as for the question about market research, I think that it is extremely important, especially for starting companies so that they can make projections based on what their own plan is, compared to what is happening in the industry. For us, there is no prior market research done in the peer-to-peer renting industry, so it is much more difficult for us to make projections for our August launch this year.
Contributor: Rob Salvati from lendr.info
