How You Use The Data (3/10)

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We use surveys, focus groups, mall intercepts, deep dive phone interviews, tasting galleries, eye-tracking, audience response meters and a whole host of tools to glean this data, but in the end, it’s not how you gather it, but how you use that data that matters.

Contributor: Dave Poulos from pinnacleadvisory.com

Written by James Metcalfe

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