John C. Maxwell’s leadership training, I believe, picks up where ZigZiglar leaves off. It’s as if he grabs the baton and takes business / leadership / motivation to the next level. He considers where society is today in it’s thought processes. Maxwell embraces service to others but also places necessary emphasis on being the best version of yourself to be successful. In a business society where branding, branding, branding is the mantra, Maxwell’s approach basically says, ‘you are the brand’. If you aren’t the best you can be then your brand won’t be either. Improve self, improve your business.