Simon Sinek gets to the heart of the matter, quite literally. Why are you even doing what you’re doing? What’s it all for? The answer to that question will drive everything you do in business and life going forward. This has been helpful for me because knowing the why keeps me grounded and determined in the face of adversity and challenges. Building a business isn’t for the faint of heart. Every day I must motivate myself to keep at it. Reminding myself of my why forces me to square my shoulders, put a smile on my face, lace up my proverbial running shoes, and get going with my business day!