Any time you create content, you are giving people information. You want them to do something with that information, but what do you want? You’re readers aren’t going to know unless you tell them. You can say “Here’s how to improve your business”, and readers will just think “that’s cool” and move on. But, if you say “Here’s how to improve your business. Shoot me an email with your biggest challenge right now, and I’ll help you solve it.” You’ll get people reaching out. Once you’ve got them on a leash, you can guide them through your funnel, whatever that looks like for your business.
Contributors: Kenneth Burke from Text Request