Never think of a page, blog post, or other content in isolation. Instead, consider how it presents your message, and how prospective customers approach it. The sales funnel is a very helpful way to visualize this approach to content writing and all other aspects of marketing: Consumers become aware of your brand through high-quality content describing your solution to their needs, you earn their interest through content that informs them about the service you provide, and they make the decision to contact you when your content makes it clear why you are different. Do all of this well, and creating content with a strong call-to-action will drive conversions.
Contributors: Saralyn Ward from Page 1 Solutions, LLC