Find Inspiration in Customer Stories (5/36)

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Satisfied customers are one of the richest wells of content ideas a marketing strategist can draw from. Post their picture on Instagram, create a video in which they tell their story, or invite them to contribute a guest post to your blog. Curating customer-created content amplifies customer loyalty and can increase your reach to new leads, and featured customers are likely to share their contribution with their social networks. Those without a personal connection to the featured customer will also be drawn in more, as the recommendation of a real customer carries far more weight than company-created content. Some ways to cultivate customer drive stories:

  • Invite customers to connect with you via email or different social platforms if they have a story to share.
  • Monitor social media mentions and reviews for customers with particularly strong or unique opinions and insights into your products. Reach out to invite them to contribute.
  • Consider integrating a review platform directly into your site to gather even more reviews. Choose the best ones to highlight as tweets or in other portions of your site.

Contributors: Stuart Ridge from VitaMedica 

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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