Content marketing and social media are perfect for one another and they are powerful when combined. I have found that one of the best uses of social media is to be useful to your followers by giving them content that they enjoy seeing in their social media feeds.
Not only will you see engagement levels go up, but conversions as well. You need to be inherently useful to your followers. Not just kind of useful but truly useful and they will keep you close to them. These social platforms are unprecedented because they put businesses and their friends together and their friends aren’t constantly trying to sell to them, so you shouldn’t either.
Give them something that is useful to them, and they’ll be happy to complete a lead capture form, subscribe to your e-mail list or follow you on social networks. These permission-based marketing vehicles allow small businesses to continually engage with these potential clients and win business.
Contributors: Jayme Pretzloff from Wixon Jewelers