It’s easy to get caught up in jumping on whatever social network is in fashion at the moment, but the best way to get results on a budget is to focus first on the outcome you want to achieve.
If you want to drive purchases of a product, you’ll want to prioritize a different platform and approach to building a brand and trying to raise awareness by going viral. Take note of best practice, and put the majority of time into it. If you want to try something different to stand out, reserve 20% of your effort and resources to play around. Budget is much less of a barrier than having the time, the people and the bravery to do something unusual and capture attention.
Contributors: Dan Thornton from TheWayoftheWeb