Often times, small business owners or people running low budget social media marketing campaigns can bite off more than they can chew right out of the gate. It sounds exciting to run Facebook, Instagram, Twitter, and AdWords advertisements all at once, but you need to start small and learn what works. Pick a single platform where you will allocate your budget and where you can connect with relevant customers, and start there.
Spend your budget wisely, collect valuable data that is meaningful, and let the algorithm behind your advertising platform of choice learn how to optimize to drive conversions and engagement. When you find the platform that works for you, gradually increase your budget and consider scaling to other platforms once you’re firmly in the black.
Contributors: Tom B. from This Online World