One thing 10 years in content marketing has taught me is that great content doesn’t automatically cut through all the noise on its own. You have to amplify it.
Neil Patel says to use the 80/20 rule, use 80% of your time amplifying content and 20% creating it. You can think of it like the jet stream. There are powerful winds that planes take advantage of, but they have to reach them first. You need to pump your content up to a certain level where momentum can take over.
Contributors: Daniel Codella from Wrike