Creation vs. Distribution (3/19)

Content marketing is equally creation and distribution. Your article can be amazing; well written, data-driven, and fascinating to read, but if no one knows about it – it doesn’t exist. When you are creating content, you must focus both on the organic discoverability and the ways your content will be shared. The technical aspects of the content will have a tremendous effect in its discoverability. Using the right keywords, HTML headings, structuring your piece, and don’t forget to add alt descriptions to your pictures is as important as choosing the right topic.

Contributors: Lotem Hayun from Pramp

Written by Ben Skute

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