Content Marketing And Sales (1/19)

A common myth I’ve encountered in my marketing career is that content marketing is useless because it doesn’t drive sales. Fortunately, that isn’t true at all. Content marketing can serve a purpose in every section of the marketing funnel, including sales. Of course, not every piece of content will drive sales, but that doesn’t make them useless. Content marketing can also be used to bolster your sales team with things like new leads and contact information for those leads.

Ultimately, content marketing is a great way to positively impact your business and bottom-line. If you have a conversion you want to pursue, content marketing can help make it happen.

Contributors: Jessica Cain from Responsify

Written by Ben Skute

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