Hooked by Nir Eyal (20/31)

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Hooked is predicated on a theory that the nature of the product matters much more than the advertising. Eyal argues that the difference between a successful product and one that isn’t, has more to do with its ability to form a habit than anything else. In his book, he teaches how to grow an idea with use and habit in mind.

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Contributor: Nate Masterson from Maple Holistics

Written by Taegan Lion

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