Predictable Revenue by Aaron Ross (19/31)

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Predictable Revenue takes a hard look at the old marketing tactics and wonders if they could be better. The idea behind the book is to evolve marketing strategies so that instead of being a gamble, they will become tried-and-true methods for increasing revenue. The book discusses such vital topics as fatal marketing mistakes to avoid, generating good response rates, and ways to foster a self-managing sales team.

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Contributor: Nate Masterson from Maple Holistics

Written by Taegan Lion

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