Don’t let the laid-back tone of the title mislead you! This is the go-to book for those of you who are new to sales demos (or want to revisit their current techniques). It is also the first title I’ve encountered on the subject. Based on his extensive experience, the author advocates for putting demos on the pedestal as one of the pillars of online product sales. It’s filled with wisdom, hacks, and inspiring ideas. Last, but not least, the author keeps you invested and intrigued, which makes reading the entire book a breeze.
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Contributor: Tom Smyk from Survicate