In this book, authors Bob Burg and John Mann demonstrates the power of giving and how giving is the most fulfilling and effective path to success. They aim to break the traditional norms of sales and the way people view sales – as convincing potential customers to do something they don’t really want to do. Instead, this focuses on teaching you the importance of first cultivating a relationship with your prospect and then focusing on creating as much value for the person as you can. They state that looking at sales this way not only brings about great results but is also feels better for both parties.
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Contributor: Vladamir Sobur from Moshes Law