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5 Tips to Establish an Online Real Estate Business

Online markets are beneficial for all kinds of businesses these days. With remote work and online meetings becoming a norm, it’s just become a lot more convenient for people to rely on the internet for a lot of other things as well. This includes making heavier investments like looking into real-estate properties.

The real estate market in particular has become very influenced by this technological shift. Buyers now prefer to search for homes online instead of in person, which is why it is vital for sellers to hop on this trend too.

For today’s real-estate agent, it has become necessary to have an online platform. Here are some foolproof ways to help you shift your real-estate business online.

Reach out to clients using tools like Zillow

If you’re looking to move your real estate operations online, it would be a good idea to start looking for an online customer base as well. Sure, you probably already have some established clients who you can get to follow you online, but it doesn’t hurt to look for buyers who are already used to online real estate operations.

Use online marketplaces like Zillow to connect yourself to different buyers. Create an agent profile for yourself and post your real estate listings on there for free for their online audience to look at. This way, you’ll be opening up your operations and services to thousands of potential property buyers who can view your listings with ease and convenience.

Establishing a new customer base through an already established platform will help you build your own online presence with ease as you make your way toward establishing a platform of your own.

Introduce your clients to virtual tours

Virtual tours are the new trend in real estate. Because of all the restrictions put in place by the pandemic and lockdowns, it’s become hard for real estate agents to schedule in-person property tours. That’s where virtual tours come in.

There are tons of online tools you can use to give your clients a virtual experience without hassle. Platforms ke CloudPano will easily allow you to view any space virtually in an immersive 360 degree environment. All you have to do is subscribe to a good tool and create your own virtual tours to get a link that you can share with your customers.

If you don’t have the budget for a tool, you can do free virtual tours for groups of interested customers using Facebook or Instagram live. This way, you’ll be able to show them the space in real time and answer any questions they have immediately, with no extra costs.

More companies are relying on such interactions in today’s era of advanced marketing tools. Most people do not, however, understand how to properly incorporate them into their businesses. According to Sloboda Studio, implementing new technologies in marketing is not as hard as you may think.  

Create eye-catching social media posters

Visuals form a significant part of your marketing campaign. With an increased trend for digital marketing, the need to make your visual content exciting, engaging, and fresh has become all the more integral.

Luckily, you don’t have to worry. The internet provides you with a variety of online design tools to help you create engaging graphics without having to waste money on a professional designer.

Use online design tools like PosterMyWall to create flyers, social media posts, video content, and much more through its easy-to-navigate interface and its variety of templates. From themed fonts to fun and colorful clip art, this site helps you create professional designs for free.

All you have to do is log in for free and choose from the never-ending array of real estate flyer templates available on the PosterMyWall website.

Remind customers of your services through email campaigns

Email is much more than just another means of online communication. It’s actually a great online success tool for all of your promotional activity. Once you shift online, you’ll need some way to make sure your clients know about your services and always remember you as their go-to option.

Keep all of your clients’ contact information in your records and use it to send them regular emails about new listings, price updates, promotional offers, and much more. Make sure your emails are eye-catching enough to make your customers want to stop scrolling through their inbox and click on them. For an attractive email, you can follow these tips:

  1. Use a catchy and direct subject header to grab attention.
  2. Be clear and concise with your message and don’t make your email too long.
  3. Highlight all important deals, offers, and messages in a noticeable color.
  4. Add an eye-catching visual of your listings.

Market your brand using Google ads

With everything moving online, figuring out how to determine what customers want has become increasingly technical. But with clever tools like Google Adwords, you can now directly access your client’s key interests with just a few clicks.

Google Adwords is a pay-per-click marketing tool that allows you to advertise your business through the most popularly used search engine. It also allows you to customize your advertisements based on customer preferences.

Now, realtors can benefit from increased engagement toward their online advertisements. All you have to do is choose the most popular keywords related to your brand or product, and your customers will see your ad whenever they search those words on Google. You only need to pay when a user clicks on your ad, thus making this one of the most cost effective methods of marketing out there.

Final thoughts

Competition has increased significantly in the real estate market over the years. With the above mentioned effective marketing tools, you will be able to make sure you are ahead in the game. Get new customers and optimize your listings by using these tips and see the true benefits of digital marketing.

This post contains affiliate links. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases from and other Amazon websites.

Written by Marcus Richards

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