When building your brand online, one of the best ways to create loyal customers is to hold their attention by creating interactive content. Once you create a dialogue with your audience, a connection is made, and they’re more likely to think of you when they’re in the market for what you have to offer. In this article, we’re exploring a few different ways to improve online customer engagement.
Create a Call to Action
When we hear the words “call to action,” we often imagine buttons that say “buy now”or “visit our site.” For online ads or emails, this is expected. When it comes to building a relationship with your audience, however, you want them to respond to your communication, not your sales pitch. Say you sell hair-styling tools and you post a video demoing your product. Instead of asking your audience to buy your offerings, ask them questions that incentivize them to respond to the tutorial. For example, you could write something along the lines of “how have you used our curling iron?” or “what do you want to see from us next?” If implemented right, call-to-action buttons can also increase web push notification boosting the user engagement.
Know Your Audience
Your demographic is a large factor in determining how exactly you can get your audience to engage with you. A younger audience may be accustomed to interacting with their favorite brands on social media, whereas an older audience may be more likely to respond to an email. It isn’t age alone, however, that matter. Factors such as gender, income, online habits, and more come into play. If you have yet to pinpoint your audience or need insight as to whether your hypothesis on their demographic is correct, you can use tools such as Facebook Pixel to collect information on who should see your content.
Catch Their Eye
Users scrolling through their social media feed or email inbox spend only a few seconds to skim them before deciding whether or not the content is worth their time. If you want them to respond to your call to action, you have to first make sure that they’ll look at your content long enough to see your request for interaction. Eye-catching images and short videos are reliable ways to catch your audience’s attention.