There is no denying that 2017 was a huge year for streetwear. With big collaborations between brands such as Supreme and Louis Vuitton changing the streetwear game, the major fashion houses such as Gucci and Balenciaga began releasing their own streetwear staples. 2017 was the year that streetwear finally made it into mainstream fashion and 2018 has seen the same level of growth. AW18, however, is set to see a few streetwear trends become much more prominent and are set to dominate the streetwear landscape, especially going into 2019.
The marmite of fashion, you either love it or hate it with a passion. Thanks to brands such as Balenciaga bringing the trend to the forefront of streetwear, it isn’t expected to be going anywhere any time soon. With chunky sneakers, weird patterned shirts and puffer jackets taking over the rails, be set to see a lot more of this trend making its way into stores over the next few months.
The military-inspired trend has had its peaks over the past five years, as well as a few low points. The trend hasn’t been able to maintain a steady sense of style, that is until now. Military-inspired streetwear is perhaps one of the biggest trends to come out of streetwear this year. Almost every brand released a military-inspired collection for SS18 and AW18 is no different. The military trend is versatile and can be worn or paired with pretty much everything.
Usually, less is more. But, with streetwear, more is more. Lead by fashion-forward brands such as COMME des GARÇONS, the oversized trend has influenced many big designers this season. From oversized shorts to oversized trend coats, almost every key item of the streetwear trend has had a size boost – and we love it. Mens loungewear, in particular, is set to be a big focus for this trend, with oversized hoodies and jogger pants a particular favourite.
Hugely prominent in 2017, AW18 is set to see a lot of major throwback streetwear pieces and not just in terms of style, but also in material choices. Whilst 90s streetwear fashion is well and truly back in style, so are the materials that were used once upon a time. Velour, suede and corduroy are, without a doubt, some of the most popular fabrics being used in clothing this year and this is set to be even more prominent in autumn. This streetwear trend is particularly liked by brands such as Stüssy and Adidas, so the interest from these huge brands is sure to mean that other brands get behind the trend.
Another trend following the more is more ideal, big branding is set to be a hugely popular trend this autumn. Just a few seasons ago, it was considered “ostentatious” to wear clothing that featured big branding, logos or graphics on but, thanks to brands including Off-White and Supreme, big and bold branding is set to be everywhere this autumn. Supreme’s 2017 collaboration with Louis Vuitton was essentially logo heaven with the iconic logo sprinkled across the whole range. Since that collaboration, the trend has grown in popularity.
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