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12 Must-Read Books To Make The Perfect Sales Pitch

Photo by Martin Shreder on Unsplash

Books are an amazing expert resource providing you with the equivalent of thousands of dollars of expert advice and guidance at a fraction of the price. Every salesman should have a bookcase full of them. Here are 12 expert selected books on how to make the perfect sales pitch.

#1 Unselling by Peter Bourke

Unselling by Peter Bourke is a fantastic mindset book on effective no-pressure sales methods.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Jeremy Pope from The Closing Engine

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#2 You Can’t Teach a Kid to Ride a Bike at a Seminar

If you want to learn how gently pushing someone AWAY can create sales, this is the book for you.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Jeremy Pope from The Closing Engine

4 points
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#3 Body Language Sales Secrets by Jim McCormick & Maryann Karinch

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[This book] illuminates how to read prospects and decode subconscious signals to get results and close the deal.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Jim McCormick from Research Institute for Risk Intelligence

2 points
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#4 Business Referrals Simplified by Paul R. Tippets

This is an excellent book for anyone who is relationship-based sales and is looking to learn straightforward techniques to boost their referrals. This is a must read for any small business owner or salesperson.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Jack Joseph from Palmetto Publishing Group

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#5 Sales Shift

Belzer, with strong ties into HubSpot and Inbound marketing, gives great step by step advice for reinventing traditional sales to be more relevant to the way that people now research and make purchase decisions.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute

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#6 Pitch Anything by Oren Klaff

Oren Klaff imparts his method that has brought him to be one of the leaders in capital raising across the world. Klaff goes through his personal formula to success following the acronym STRONG. This mnemonic system will stick with you through negotiations from business, right to personal.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Nate Masterson from Maple Holistics

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#7 Brilliant Selling by Jeremy Cassell And Tom Bird

The second edition of Brilliant Selling sees Jeremy Cassell And Tom Bird focusing on your personal approach to selling. Through tips and exercises, the book asks you to honestly look at yourself and your strengths, tackling your weakness' and deciphering your personal pitching style.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Nate Masterson from Maple Holistics

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#8 Coaching Salespeople Into Sales Champions by Keith Rosen

Author of several books in the sales field, Keith Rosen shares his tips based on personalized training methods and dedication to helping others succeed. This practical guide helps you to not only understand your own pitching techniques but how to get the most out of your team. It is a reference manual for both pitching and management and should be on every salesperson looking to leadership's shelf.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Nate Masterson from Maple Holistics

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#9 New Sales. Simplified by Mike Weinberg

This book changed my entire outlook on what resources sales professionals need to be successful, how to much more concisely develop your power statement, and how to approach offline events and networking.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute

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#10 Baseline Selling by Dave Kurlan

Anyone that wants a step by step action plan, that matches up with rounding the bases in baseball, should definitely read Kurlan's handbook on the topic.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute

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#11 The Challenger Sale by Brent Adamson and Matthew Dixon

Sales cycles are longer. People are more risk-averse than ever. Decisions are being made by committee, rather than individuals. You can fight back however by providing unique insight that gets prospects to think about something they didn't even know they needed to worry about. If you sell a technical product or service, this is a must-read.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute

1 point
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#12 The Sales Acceleration Formula by Mark Roberge

The Sales Acceleration Formula by Mark Roberge is ideal for both budding and seasoned sales professionals. The author takes a fresh spin on the way organizations approach sales and covers everything in detail from hiring the right salespeople to teaching them about framing and perfecting a sales pitch.

What makes the book stand from the crowd is how sales is a science and not mere an art that one can master over time. The focus of the book resides in the fact that sales lessons can be taught, backed with scientific lessons and there is more to persuasion. The book also elaborates how data, technology, and inbound selling is instrumental to making a persuasive sales pitch.

The author is a MIT graduate who challenged the conventional sales processes and filled the gaps with scientific evidence and has garnered praises from influential people like Brian Schmidt of Tripadvisor and John McGeachie of Evernote.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Ketan Kapoor from Mettl

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