The Sales Acceleration Formula by Mark Roberge is ideal for both budding and seasoned sales professionals. The author takes a fresh spin on the way organizations approach sales and covers everything in detail from hiring the right salespeople to teaching them about framing and perfecting a sales pitch.
What makes the book stand from the crowd is how sales is a science and not mere an art that one can master over time. The focus of the book resides in the fact that sales lessons can be taught, backed with scientific lessons and there is more to persuasion. The book also elaborates how data, technology, and inbound selling is instrumental to making a persuasive sales pitch.
The author is a MIT graduate who challenged the conventional sales processes and filled the gaps with scientific evidence and has garnered praises from influential people like Brian Schmidt of Tripadvisor and John McGeachie of Evernote.
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Contributors: Ketan Kapoor from Mettl