At its core, a personal brand is just a vehicle for delivering a story about you to the world. Your story will drive everything you do—the way you communicate with customers, the vibe of your logo, the content you create, etc. So take some consider which elements of your personal story you want to define you to your audience . . . and then highlight those elements consistently, always, in everything you do.
Contributors: Alexie Basil from SPACE K9