Zak Parker
The quickest way to develop your personal brand is to use Tom Peters’ DNA Acronym:
- D: Dependable – what can people depend on you for?
- N: Novel – what’s novel about you and unique compared to others who do what you do?
- A: Attitude – how do you show up? Are you a big energy? Always go the extra mile? A thoughtful, professorial type?
It’s a great shorthand to use when putting together your first draft. Then speak to co-workers, customers, vendors, all your stakeholders and ask them these 3 questions. This will help you refine and validate your brand.
Contributors: Elene Cafasso from Enerpace, Inc.
