Walk The Walk, Talk The Talk (5/111)

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The difference between brands that are trusted and those that are not is honesty. Brands that do what they promise (no matter how small the promise) are perceived as honest companies. Do not make idle promises – your customers will notice.

Contributors: Chad Zollinger from Best Company 

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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