Zak Parker
Are you building your brand to change perception? Earn promotion? Gain consideration by other prospective clients or employers?
Do a stakeholder analysis, prioritizing your target audiences and get as specific as possible. Saying that you want to target your customer base is too broad. Saying that you want to target women 18-24 in the Chicagoland area who have one child is much more specific and actionable.
Do a perceptual gap analysis to gauge how the audience perceives you today, how you want to be perceived and the gaps. Actions will naturally fall out of it. Develop a unique value proposition that clearly states who you are, what you do, what is unique to your strategy and adjectives that describe your approach. Use that value proposition as your elevator speech, social media summaries, the basis for your online and hard copy collateral (biography, resume). A consistent story is the heart and soul of your personal brand.
Contributors: Perri Richman from Brand You
