Use Names (3/20)

List item

No Title

No Description


Your pitches will instantly gain credibility if you know the name of the person to whom you are pitching. This is sometimes unavoidable, but we all the awkwardness of writing Dear Media Manager. It just doesn’t feel right — and that’s because it isn’t personal. Generally, the more personal you get, the more convincing your presentation or pitch. 

Contributors: Chad Zollinger from Best Company

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.