There is a fine line between unique and weird. Your pitches have to be unique enough to catch the eye of those to whom you are pitching, but professional enough to be taken seriously by the readers. What bothers me most is when I get a pitch that sounds (1) just like the past 100 pitches I’ve received or (2) are unprofessional to the point where they leave a bad taste in the mouth. As a general rule of thumb, don’t be basic.
Contributors: Chad Zollinger from Best Company