URLs that look outdated and untrustworthy can often discredit the piece. The number of articles we see that talk about ‘the latest research’ but refer to an article written in 2006 – when it comes to including research, think about the wording when referencing it in the article and also about the date the URL was published. With the fast-paced digital world, research from 2006 is likely to not be relevant.
Contributor: Natasha Orme from insightsforprofessionals.com