Establish a connection first (4/12)

You can’t get your article published in a media outlet just by asking out of the blue. You need to establish a connexion with the journalist, blogger or influencer that you’re reaching out to, and show that you can help them. 

Send an email or call them to introduce yourself. Maybe send some interesting information, or the results of a poll or a survey that you organized on your website, and that they can use in their own articles. This will establish you as an authority figure in your domain. If the information you provided them with is unique and interesting, they’ll be willing to establish a partnership with you. 

As you offered them something of value, you can ask if you can publish an article on their website, and there are good chances that they’ll return the favour. 

Contributor: Gregory Golinski from yourparkingspace.co.uk

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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