Market research is such an undervalued and overlooked aspect of marketing. The key to all good marketing is data – you need data in order to inform your strategy. Sometimes that data is numerical, like how many leads are coming from different marketing channels, which are producing the best conversions, etc. But that data can also be demographic and audience-specific. Without really knowing WHO your audience is, how can you send them effective messaging?
Contributor: Shannon Howard from overit.com