Consumers are so used to big brands using big data to send personalized messages that when smaller businesses send something generic, they’re almost offended by the lack of personalization. They don’t feel heard and understood, and they begin to lose trust in your brand, which decreases the likelihood that they will buy from you.
So you can see where market and audience research is so important! It is not only the key to good marketing these days, it’s also important in making sure your marketing leads are going to turn into sales.
Contributor: Shannon Howard from overit.com