This book encompasses the unique sales system that is proven by the world’s best companies. Even though this is aimed at salespeople and business development, it will help to shape your thinking around finding the proper decision makers, figure out how to get a steady revenue from marketing, and avoid the errors that your competition is making. There are straightforward concepts and real-world examples that will help you be open-minded to how business really works.
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Contributors: Bryan Pattman from What The College