Scientific Advertising by Claude Hopkins (19/50)

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It’s just 92 pages long. But the 92 pages clarify everything that underpins advertising – and indeed marketing in general. You learn the true purpose of advertising, how to remove the guesswork from marketing, how to win customers, the value of being specific, why it pays to give things away for free and a hell of a lot more.

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Contributors: Chris Bilko from Toffee Copy

Written by Taegan Lion

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