Zak Parker
A big misconception about SEO is that small sites can’t compete with established, larger brands. By having a small site with a narrow and specialized focus, it’s often easier to be rewarded as an authority on a subject and rank for its queries. This was emphasized during the August 1st algorithm update when large generalized sites were pushed down the SERP in favor of smaller specialized sites, who were rewarded for their expertise on their subject. In addition to their expertise, smaller sites can implement and start seeing benefits from technical enhancements (AMP, Schema, Page Speed) much quicker than their enterprise competition. Large sites are often burdened with platform restrictions, limited development resources and having to work across multiple teams, which delays the deployment of SEO enhancements.
Contributors: Andrew Hagemann from Ovative Group
