Search engine optimization is first and foremost focused on how your customers find your brand. It starts with marketing. Generally, but not always, your company’s IT guy is working with hardware, e.g., computers, printers, servers, etc. The marketing department’s whole job centers around knowing your brand and your target audience. While SEO work on a website is technically done on a computer, that’s about as far as it goes for your IT guy. There is no control alt delete for a bad SEO strategy and no matter how many times you restart your computer, your SEO efforts won’t simply work themselves out.
Contributors: RJ Martino from iProv, LLC