SEO often has a reputation for being a strategy that you implement at the launch of a new website, meaning that you’re done, right? Wrong. Technical SEO strategy can and should be implemented as a new website is being built, but On-Page SEO and Off-Site SEO strategies are ones that should be constantly fluid and built upon. SEO takes time and is a longer-term strategy, meaning that you need to revisit the strategies and content that you are using from the past.
Also, you need to have a good pulse on the ways that people are searching for your content because that can change over a year or two. As your products or services, or an industry becomes more well known by consumers, you will notice more variation in how people are searching in Google. A smart SEO strategy includes plans to revisit keyword research and map out new long-tail keywords that can be tied into existing or new content. If you Set It And Forget it… You will quickly be forgotten in the search results.
Contributors: Scott Fish from 32° digital marketing