Redesigned website will immediately help SEO & increase traffic (12/35)

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One common myth is thinking that a new and improved site will instantly help improve their SEO and search rank. Very commonly, even if launching a website with much better content, structure, and UX, you will experience a temporary drop in your rankings after the launch. The advantages of a redesign and relaunch far outweigh the temporary drop you’ll see while you wait for 301s, re-indexing, and the shuffle that happens with a launch, but it’s important to be aware of this before launching a new website. You can avoid some of the drop in organic traffic by correctly setting up redirects, performing thorough keyword analysis, creating a flawless sitemap, and re-indexing as soon as you can.

Contributors: Stephen Gilbert from Anchour

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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