Zak Parker
One common myth is thinking that a new and improved site will instantly help improve their SEO and search rank. Very commonly, even if launching a website with much better content, structure, and UX, you will experience a temporary drop in your rankings after the launch. The advantages of a redesign and relaunch far outweigh the temporary drop you’ll see while you wait for 301s, re-indexing, and the shuffle that happens with a launch, but it’s important to be aware of this before launching a new website. You can avoid some of the drop in organic traffic by correctly setting up redirects, performing thorough keyword analysis, creating a flawless sitemap, and re-indexing as soon as you can.
Contributors: Stephen Gilbert from Anchour
