When SEO is compared to other channels, such as Facebook or Google Ads, they say that SEO does not scale. Although, in fact, it is not. SEO can become a scalable channel but you need to make much more effort than on Facebook, where you need to select the target audience, draw a banner and finally click the button. For SEO, you need to do a semantic analysis to build a semantic kernel. Better yet, do a cluster analysis that will probably open up America for you – and give you queries that you did not even know about.
You need to do internal optimization. You need to build the correct page structure on the site. You need to do an external optimization – so other trust sites link to your site. You need to write tasks for content, and then check that copywriters write correct texts. You need to constantly check the Google Search console to find new working queries and modify the articles for them. As you can see, everything is much more complicated than launching a new advertising campaign on Facebook. However, you get constant traffic, which will cost you much less than campaigns on Facebook or other CPC networks.
Contributors: Alexander Sergeev from Hygger