Larry and Sergey wrote The Anatomy of their search engine and it’s available online since before they finished their studies (btw, did you know Google’s initial name was Backrub?). It’s been 20 years now, and SEO’s had plenty of time to study how optimization works, and we actually even know what might change in how it works, because a great guy Bill Slawski keeps an eye on Google patents and tells us what might be coming.
Contributors: Ela Iliesi from London Marketing Academy