A really underutilised aspect of Linkedin for small businesses is the research element that it provides. By using the general search box at the top of the website, you can search for keywords in your industry. By refining your search further and selecting the ‘groups’ section it will display communities of people that have similar interests and business goals as yourself. By joining these groups it offers a wealth of insight on new trends, information and thoughts that could prove very useful to your business. I’d also recommend getting active in these groups to show your athought leader and contributor in the goal of connecting with like-minded people and growing your network with relevant individuals.
Contributors: Damien Buxton from Midas Creative