Relevancy vs authority (23/35)

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If I produce articles with relevant keywords, I will show up higher in the search rank.

A common problem for people new to SEO is not understanding the difference between Relevancy and Authority. Relevancy is the metric based around keywords and how likely people who click into your page will stick around and read it. Authority, on the other hand, is the, Why should we care about this? metric. If you have content that has the right words, but you haven’t spent any leg-work on getting featured by high Authority sites (i.e. getting inbound links), you are unlikely to get to page 1.

How do you find the authority sites in your space? Search for competitors who show up for your keywords using Moz’s free tools. Then reach out to those sites and see if they will feature you too!

Contributors: Casey Hill from HGC

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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